I've tried many other brands: Dunlop, D'addario, GHS, Martin, Fender, Cleartone, Dean Markley, Yamaha, Framus. And to me Elixir is the best, not because they really last much longer (for me it's like a bonus), but mainly because of their quality and consistency. They have some coloration in higher frequency spectrum (not really noticeable in Nanoweb series and practically not existent in Optiweb ones), but I like it, it gives them somewhat unique sound footprint. So big thumbs-up from me.