Sound
The sound of this cable is a little bit brighter than typical cable, but I wouldn't say it is better, it is simply different. Even though the sound is bright, it is kind of smooth compared to Sommer The Spirit or Klotz AC110, and it is kind of thick like LLX or tweed series.
Quality
The quality of materials seems to be the same as in other Sommer cables, which is medicore at best, so when you consider the price I would say it is bad. It is easy to melt the material which covers the hot wire, when you remove black screen sometimes it doesn't leave perfect white surface. For example Mogami is much cheaper and better built - no melting, very solid shielding.
It looks cool though ;)