Let me preface this by saying that I once owned an American standard strat which cost twice as much to buy. This guitar outperforms it on all fronts. Straight out of the box the guitar is playable. I may lower the action at a later date but for now it's absolutely fine. Flawless finish, great spec (bone nut, locking tuners, decent pickups, push/pull coil split on the bridge and a superb flamed blue finish). The rolled edged neck is sublime, feels played in already. Bit of adjustment needed with the nut (10s are a bit tight) but I normally use 9s so this will be resolved once I change strings. Put simply, it plays and sounds like a high end strat. If I still had my American strat I am certain that I would choose this over it. Its insanely priced and incredible value. In short if you want a £1-1.5k strat but can't afford it, buy this. It's in the same league. Fender, if you are aware of this guitar, you must be worried, and rightly so.